green

D'Addario promotes green guitar strings

Jim D'Addario, CEO D'Addario Strings

Way back in 1987, D'Addario strings boss Jim was challenged by his 13-year-old daughter about the amount of waste packaging thown away every time he changed his guitar strings. This was the starting point of D'Addario's on-going green guitar strings campaign that is resulted in their latest initiative - "clean wire" in all wound strings, eliminating tin-plating from the string-making process. read more »