New packaging for Ernie Ball's Slinky guitar strings
Ernie Ball have anounced a major update to their famous slinky guitar string packaging, after 45 years.
A recognized pioneer in the world of strings, Ernie Ball has revitalized its more than 45-year-old packaging concept, utilizing a new process that hermetically seals the strings into their packaging for increased resistance to moisture and impurities. Produced and packaged at Ernie Ball's desert headquarters in Coachella, CA, the strings are exposed to minimal airborne pollutants and humidity from factory to retailer - ensuring that all products are as fresh upon opening as they were the day they were made.
"This is the first time we've redesigned our packaging in over 45 years - and we've done ourselves proud," said Brian Ball of the Ernie Ball Company. "New technologies are allowing us to take string preservation to the next level, and what better place to start than with the packaging? This is yet another way for us to ensure that your strings play the same and last as long as if you snagged them right off the factory floor."
The new packaging also employs use of a high-gloss foil and Ernie Ball's signature color coded system, making the right Ernie Ball strings easy to find and impossible to ignore under bright store lights - plus, the company has put an end to counterfeit strings through the application of a genuine Element Shield Hologram.
Ernie Ball's modernized packaging methods ensure that your new string sets sound factory-fresh from the moment you open the package - and will retain their just-opened tone and appeal for even longer than before.
